Everyday Health has filed an S-1 with the SEC to raise $100 million through an IPO.
Everday Health, formerly known as Waterfront Media, runs a network of sites, some of which are through partnerships with existing brands, including the successful South Beach Diet.
EverydayHealth.com appears to be the company’s own venture that is leveraging their existing presence in the health and wellness space. The EverydayHealth website traffic already appears to dominate their other sites including SouthBeachDiet.com, WhatToExpect.com & Revolution Health which merged with Waterfront Media in October 2008.
Leveraging other people’s brands to eventually create your own appears to be a good strategy for them to break into a competitive space that includes WebMD, LiveStrong.com and Health.com.