Here is a look at comScore’s February “Inside The Ratings” report.
Valentine’s Day gave support to categories such as e-greeting sites and online flower & gift retail sites, both up 7% as well as dating sites which were collectively up 5% over January. Also performing well were tax websites (up 12% m/m) as the April 15th filing deadline inched closer.
Here is a look at a few selected sites:
- UrbanDictionary.com grew to 12.6 million unique visitors, up more than 2X over January, apparently due to a popular Facebook meme trend.
- Zimbio.com grew to 8.6 million unique visitors, up 16% from January on interest in Oscar nominees.
- GoDaddy.com grew to 5.5 million uniques, up 15% from January as it’s racy Superbowl TV ads aired.