Archive for the ‘Analytics’ Category

Web analytics company, Coremetrics, has been acquired by IBM. Financial terms were not disclosed.
IBM Acquires Web Analytics And Marketing Software Company Coremetrics.

The Media Ratings Council, an organization that accredits audience measurement services as being valid, reliable, and effective, recently approved Quantcast. Competitors Nielsen Online and comScore have also applied for accreditation but are still waiting for approval.
Audience Measurement Firms Race To The Finish Line—But Not There Yet | paidContent.

BrightEdge has launched a SEO platform that has been a few years in the making. The service, already being used by MySpace and Trulia, attempts to give businesses a way to measure the performance of their SEO efforts.
BrightEdge Debuts Powerful SEO Platform For Businesses, Signs MySpace And Others.

Hitwise, a web analytics company, today announced that Facebook surpassed Google to become the most visited website in the US last week, according to their tracking system.
This is the first time that Facebook has held the #1 spot for an entire week. They had previously become the top site for a few single days over [...]

We are excited to announce that we have updated our free web traffic estimation website with more charts, traffic stats, rankings, and web analytics. This update includes a revision to our traffic estimator algorithm and a new “Top Websites” section.
Since 2004, TrafficEstimate.com has been providing estimations of monthly worldwide visits to websites. Please note that [...]

Interesting article on how Compete.com gets some of its web traffic data. Apparently it’s partially from a popular toolbar that violated its privacy notice.
We were recently pointed to this post from last month by Ben Edelman, a Harvard privacy advocate. In it, he details the data the Upromise toolbar collects and sends out. This toolbar [...]